You hold 9♥ 8♥ and the flop comes 7♥ 6♠ 2♦. This is a monster draw disguised as air: an open-ended straight draw (any ten or five makes the straight) plus a flush draw (any heart), and even a pair of your overcards can play. Add it up and you have well over 50% equity even when you get called — you're often the favourite in a race. That changes everything about the shove. A pure bluff into a pot-sized bet needs the villain to fold about half the time just to break even. This hand barely needs folds at all: the times they call, you win more than your share at showdown, so almost any fold equity on top is pure profit. That's the whole point of a semi-bluff — you win when they fold now, and you win a big chunk of the time they don't.
Verdict — shove the combo draw: you win when they fold and when you hit